Artist Development

Taking the Struggle Out of Performing

As an artist, you put your life on stage for all to see. This can be a very daunting fact, yet it is something that you can manage. There are many ways that stage fright can rear it's ugly head. For example; you can sing and play effortlessly during rehearsal, yet on stage it's one crash and burn after another. Or let's say that playing an instrument it easy; but when you hear a click of a metronome, or see a recording light, you find yourself doing multiple takes because you keep freezing up.

Maybe, you're a great artist but you have hit a plateau of doing shows. What used to be a packed venue, is now just a venue that uses you like background music. You may be an artist that has a great show, but nobody seems to be coming to it. These things often cause artists to burn out. Often we don't know where to effectively utilize our energy to build and keep a fan base. Being an artist is just as much an entrepreneurial role, as it is an artistic one. Why not learn from an artist who has done, (and still is doing) what your looking to do?

Our Development Team

Larry Cunningham - Artist Developer

Larry Cunningham

Larry has been touring for a long time,

and is still actively traveling to do performances. He has spent "countless" hours on the road with very many other distinguished artists. He has seen what works, and what doesn't work. From here he and the Floaters developed tips and strategies that would benefit other artists. In fact, when the Floaters would do a show in Detroit, they would often spend time conducting "Master Classes" teaching young artists a seasoned approach to stage presence, and other performing aspects.

In addition to singing on stage, Larry has been in the recording studio. He knows the pressure of singing on command, with people critiquing your performance in real time. He is known for loving "everybody and everything." So teaching comes effortlessly to him. He wants to give upcoming artists tools that will help them be successful, and has the experience and time on the road experience!

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